CHAPTER 4

Start Strong with Any Audience

The beginning is the most important part of any work, especially in the case of a young and tender thing; for that is the time at which the character is being formed and the desired impression is more readily taken.

—PLATO

You have heard the saying “First impressions are lasting; you never get a second chance to create a good first impression.” I’m sure you’ve also heard this one: “Well begun is half done.”

When you start your speech, you must focus everything on making a positive first impression on your audience members. This opens them up and prepares them to listen to and be affected by your remarks.

Your Introduction

If you’re making a presentation where someone is introducing you, it’s the introduction ...

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