WHAT THIS BOOK WILL DO FOR YOU
Radical is the best word to describe this book. It takes a radical change—one that is fundamental and sweeping— to be a powerful and influential communicator in a crowded world. But radical doesn’t mean a complete overhaul. It means making a strategic shift in how you think and how you communicate. What you will find in this book are small but significant and profound tweaks that will make a big difference in your ability to get the results you want.
If you glanced at the Contents and read the nine rules, you may be thinking, “These are just commonsense guidelines.” You are correct. They are common sense, but they are not normal behaviors. We are hardwired to survive, and we engage in behaviors that undermine our ...
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