2. Writing Your Presentation Proposal

The session title should clearly target the problem; the abstract should describe the problem succinctly, clearly, and authoritatively, such that every potential attendee the topic targets will grasp and immediately recognize that this is a real and vexing problem in their own work life.

—Jeffrey Zeldman

You have a lot to consider when you are crafting your presentation proposal. This means that you need to take the time necessary to think it through, let it percolate, and get it out of your mind and into the world. And then... well, then you’re finally ready to give the proposal the additional attention it requires to become the masterfully written teaser for the story you want to tell.

You owe an investment ...

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