CHAPTER 3
Telling Stories
TIP 23: Tell stories.
One of our favorite Native American proverbs sums up why we recommend that speakers include one or more stories in their speeches: “Tell me a fact, and I will learn. Tell me a truth, and I will believe. But tell me a story, and it will live in my heart forever.”
While this proverb emerged from commonsense observation of which messages were sticky and which were not, neuroscience now answers why stories are effective as a conduit for learning. In an article in Psychological Science, researchers from Washington University in St. Louis concluded:
Different brain regions track different aspects of a ...
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