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Speaker, Leader, Champion: Succeed at Work Through the Power of Public Speaking, featuring the prize-winning speeches of Toastmasters World Champions
book

Speaker, Leader, Champion: Succeed at Work Through the Power of Public Speaking, featuring the prize-winning speeches of Toastmasters World Champions

by Jeremey Donovan, Ryan Avery
April 2014
Beginner content levelBeginner
240 pages
5h 13m
English
McGraw-Hill
Content preview from Speaker, Leader, Champion: Succeed at Work Through the Power of Public Speaking, featuring the prize-winning speeches of Toastmasters World Champions

CHAPTER 3

Telling Stories

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TIP 23: Tell stories.

One of our favorite Native American proverbs sums up why we recommend that speakers include one or more stories in their speeches: “Tell me a fact, and I will learn. Tell me a truth, and I will believe. But tell me a story, and it will live in my heart forever.”

While this proverb emerged from commonsense observation of which messages were sticky and which were not, neuroscience now answers why stories are effective as a conduit for learning. In an article in Psychological Science, researchers from Washington University in St. Louis concluded:

Different brain regions track different aspects of a ...

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Publisher Resources

ISBN: 9780071831048