INTRODUCTION

Gaining the Speaking Edge

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Any one of a number of surveys conclusively finds that public speaking is intrinsically linked to business success. Among the most prominent is the one conducted annually by the National Association of Colleges and Employers. In its Job Outlook 2013 survey of 244 employers, the “ability to verbally communicate with persons inside and outside the organization” was the number one skill (rated 4.63 on a 5-point scale) desired by employers in evaluating job candidates. The report states, “The ideal candidate is a good communicator who can make decisions and solve problems while working effectively in a team.” ...

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