CHAPTER5Disengaged Executives:It’s You or the Smartphones
Type A personalities have short attention spans. They get bored. So you’ve got to keep moving. Pace is as critical as content.
—Dan Warmenhoven
Julie Patel, Senior Director, Elan Pharmaceuticals, was just three minutes into her presentation when she noticed out of the corner of her eye that several executives were fiddling with their smartphones. She ignored it. She certainly had plenty else to worry about in this critical presentation. She thought to herself, “Surely this will pass. They must see how important it is that we move ahead on this proposal.”
Things got worse. No one seemed to be paying attention as Julie continued, “Our leaders need this program in these tough economic times. ...
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