Glossary

10/30 Rule This rule is the ratio of content to discussion. For a 30-minute time slot, prepare just 10 minutes of material. Expect 20 minutes of discussion.

30-Second Rule With smartphones so prevalent, you have 30 seconds to announce why you are there and what you want. After that, the executives are surfing the net.

Alpha Male (Female) This term describes a very assertive, controlling person who may dominate meetings by a vocal, emotional, and power differential.

‘B’ Key To blank the screen during visual aid presentations using PowerPoint or Keynote, press the ‘B’ key on your computer keyboard. To see the visual again, press the ‘B’ key again.

C-Level An executive whose title starts with a ‘C,’ e.g., Chief Executive Officer (CEO), ...

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