Qualifying the Participants

So what do you really know about the speaker and the listeners? The ability to understand attributes of both the presenter and the audience is critical to the message. The objective and the target audience for that objective are so closely intertwined that you should consider them as coexisting. It's like the Sinatra song "Love and Marriage," where he sings, "you can't have one, you can't have none, you can't have one without the uhhhhhhhh-uh-uhhh-ther!" (You're trying to sing that right now, aren't you? I thought so.)

The message is buried between the speaker and the listener. In fact, all presentations follow a standard communication model (Sender—Message—Receiver). For visual presenters the model can be described ...

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