Microsoft CRM Version 1.0 has been promoted as having sales, service, and light marketing functionality. Let's take a look at the features in Microsoft CRM that can be categorized as marketing functionality. Specifically, the marketing-related features of Microsoft CRM Version 1.0 are
List Management and User Data Import
Mail Merge (Outlook Client)
Marketing Encyclopedia (Sales Literature)
Competitors (already covered in this chapter)
Lead Management refers to the capability to work with Lead records in what might be referred to as a marketing sandbox. The term sandbox is used to make the point that the Lead records are contained in a separate data structure from Contacts and Accounts. ...