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Special Make-Up Effects by Vincent Kehoe

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CHAPTER 1

Make-Up Products and the Kit

TODAY’S PROFESSIONAL MAKE-UP ARTISTS CARRY MANY more new and different items than they did some 10 or 15 years ago, so one can always tell the difference between an outmoded or amateur kit and that of the currently working professional. Products can be divided now into three basic categories: commercial, theatrical, and professional items.

Commercial products are generally sold in department or drug stores for street make-up to be self-applied, and fashion dictates govern their sale, variety, and promotion. They are often merchandized with voluminous advertising and sales promotion, with the buy- and-try adage being the main sales pitch. Competition between commercial cosmetic lines does not consist so ...

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