Brand Narcissism

“It's always about timing. If it's too soon, no one understands. If it's too late, everyone's forgotten.”


The fashion industry considers timing the most important element in its decision to release a new line, update an old style, or discontinue an item. The fashion industry doesn't wait for trends; if their style doesn't match the runways, they create their own and make it seem purposeful. The fashion industry gets us to make purchases more often because of the seasonal nature of clothes and styles. This industry hangs its hat (pardon the pun) on the when.

Many other industries, however, ignore timing. Or, they ...

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