February 2015
Intermediate to advanced
240 pages
5h 16m
English
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results
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Manufacturing a SPIKE
Provide First-of-Their-Kind Pitches, Stories, and Messages
“The greatest problem in communication is the illusion that it has been accomplished.”
—GEORGE BERNARD SHAW
To understand timing and to maximize the times when your organization is most top of mind to your audience, you must do environmental scanning regularly. According to BusinessDictionary.com, environmental scanning is defined as “careful monitoring of an organization's internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans” (www.businessdictionary.com/definition/environmental-scanning.html ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.