Brand Patience
Why You Need It
“Patience is power. Patience is not an absence of action; rather it is ‘timing’; it waits on the right time to act, for the right principles and in the right way.”
—FULTON J. SHEEN
The absence of action requires impossible feats of self-control for the most seasoned executives and marketers with all the channels, platforms, and methods available to communicate a message. Yet the most powerful brands, the ones with the most impact, seem able to practice this restraint. They wait for the precisely right time to act. They understand when real-time marketing makes sense for what they are trying to communicate. They ...
Get SPIKE your Brand ROI: How to Maximize Reputation and Get Results now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
