Why You Need It
“Patience is power. Patience is not an absence of action; rather it is ‘timing’; it waits on the right time to act, for the right principles and in the right way.”
—FULTON J. SHEEN
The absence of action requires impossible feats of self-control for the most seasoned executives and marketers with all the channels, platforms, and methods available to communicate a message. Yet the most powerful brands, the ones with the most impact, seem able to practice this restraint. They wait for the precisely right time to act. They understand when real-time marketing makes sense for what they are trying to communicate. They ...