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Finding the Lost Principle of Influence

“Public opinion is a permeating influence, and it exacts obedience to itself; it requires us to drink other men's thoughts, to speak other men's words, to follow other men's habits.”

—WALTER BAGEHOT, British journalist, businessman, and essayist

When creating and launching a new product, service, or brand, you must always weigh whether the change will produce a positive or negative outcome with the public. The most innocuous change can cause a firestorm of controversy if not handled properly. To prevent your organization from experiencing online backlash similar to what Carnival and the Cruise Line International ...

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