Dark Websites See the Light of Day
“It was the possibility of darkness that made the day seem so bright.”
—STEPHEN KING, Wolves of the Calla
Although some SPIKEs can be as scary as a Stephen King novel, others allow us to show our organization's fortitude and perspective. It is important to understand that telling the full story is not always an option in the media. Therefore, it is necessary to create a channel, microsite, or series of webpages that better explain your point of view. We refer to this compilation of work as a dark site. While the term seems ominous on its face, the idea behind it is to offer a simple, effective resource for ...
Get SPIKE your Brand ROI: How to Maximize Reputation and Get Results now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.