February 2015
Intermediate to advanced
240 pages
5h 16m
English
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results
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The Underdog versus Top Dog Effect
How Some Brands Pick Themselves Up and Come Back Stronger
“Leadership almost always involves thinking and acting like the underdog. That's because leaders work to change things, and the people who are winning rarely do.”
—SETH GODIN
There's no denying that everyone loves an underdog. We tune in to the Olympics in record-breaking numbers to hear stories about young athletes and their struggle against the odds. We are inculcated from childhood with the appeal of the underdog—characters like the hobbit Frodo Baggins in The Lord of the Rings or a team of misfits in The Bad News Bears, and we celebrate “Cinderella ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.