SPIKE your Brand ROI: How to Maximize Reputation and Get Results

The Pedestal Principle

“We like to put people on a pedestal, give them one character trait, and if they step outside of that shrine-like area that we blocked out for them, then we will punish them.”

—MADONNA

While the material girl may be the most scrutinized public figure of her day, she is also one of the most talked-about singers in her generation. When she is on the media's pedestal, she stays there for a long time. Be it a controversy or a charitable event, Madonna knows how to play the media and her fans to her advantage. The Wall Street Goliath Goldman Sachs should have learned from this eighties pop sensation that you never get defensive, ...