Skip to Content
SPIKE your Brand ROI: How to Maximize Reputation and Get Results
book

SPIKE your Brand ROI: How to Maximize Reputation and Get Results

by Adele R. Cehrs
February 2015
Intermediate to advanced
240 pages
5h 16m
English
Jossey-Bass
Content preview from SPIKE your Brand ROI: How to Maximize Reputation and Get Results

image

Internal SPIKEs

“Each customer is like a tiny bundle of future cash flow with memory”

—DON PEPPERS AND MARTHA ROGERS,AUTHORS OF EXTREME TRUST

I was recently in Las Vegas for a conference, and I stayed at a hotel on the Strip that the conference organizer booked for me. A bell-man, let's call him John, was helping me find my room and set down my bags for me. The hotel lobby was disorganized and as we got on the elevator, the door made a creaking sound that made the bellman cringe. Although he didn't say anything directly to me, I could tell he was a bit apprehensive about showing me to the room. As soon as I entered the hotel room I could tell ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Laurence Vincent

Publisher Resources

ISBN: 9781118976661