Chapter 7. Secret #3: Get It Right

Try this. Put all the business books in your library into two piles. The first pile is for books that tell you what to do. For example, acquiring companies in related businesses produces higher returns than acquiring unrelated companies. Or, for retailers, serving customers through a single serpentine line produces higher satisfaction than running multiple independent lines, even with an express lane. Or, on the personal front, if your Myers-Briggs profile is INTJ, look for a career in pathology.

The second pile is for books that tell you how to manage your organization, regardless of what you have decided to do. These are the process books, and they are full of advice about how to lead, how to diversify your ...

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