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Spiritual Capital by Ian Marshall, Danah Zohar

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4Applying the Motivational Scale

The sixteen motivational states described on the scale are, as I said, “attractors” or whole paradigms that encompass behavior, emotions, attitudes, assumptions, values, thinking processes, and strategies. Thus to know the motivation or set of motivations driving individuals or whole cultures is to know a great deal about their internal state as well as how they will react with and influence their environment. It is to know the individual or organizational “psychology” and to be able to predict their approach to action—and its effectiveness.

We can assume from historical accounts of his past and his emotional reaction to Germany’s humiliating defeat in World War One, and his own disastrous failure as an artist, ...

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