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7Applying the Principles of Transformation

This chapter outlines in some detail the defining characteristics of each of the twelve transformative processes of SQ. That will put me in a good position then to link them with the Scale of Motivations and the dynamics of permanent cultural shift.

Self-Awareness

Chris Miller, CEO of Anglian Water in the United Kingdom, says, “If you really want to be a leader, the first thing you have to understand is yourself.” Two millennia earlier, Jesus promised his disciples, “If you know who you are, you will become as I am.” Yet knowing who we are is perhaps the last thing we know.

We live in a very self-obsessed culture, but we have very little self-awareness. Neither in our personal lives nor in our organizations ...

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