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Spiritual Capital by Ian Marshall, Danah Zohar

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9Shifting Corporate Culture

For the vast majority of people, the wider culture in which they operate is like the sea in which a fish might swim. The seawater is taken into the fish through its gills and permeates all its cells. It is impossible to draw any firm boundary between where sea ends and fish begins. As Arthur Miller once observed, “The fish is in the sea, and the sea is in the fish.” For us, then, that “sea” is the shared field of meaning in which our consciousness is immersed, and that shared field is our culture. Culture contains our shared motives, our common behavior, our joint attitudes. It contains patterns of meaning and common values. Unless we stand back and reflect on it, the impact that culture has on us as individuals ...

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