Chapter 8Better understanding hockey fans
A review of sport fan consumption literature
Introduction
Considering it is a fast-growing major professional league in the United States, there are currently not many studies examining the fan culture or the business of the National Hockey League (NHL). The business of the NHL and hockey in general is riding a wave of momentum in recent years, as revenues have doubled from $2.2 billion in 2006 to over $4 billion in 2017 (Thomas, 2014). There are a wide range of topics that have been studied in the past decade, such as increasing amounts of concussions, the impact of violence in the game, and new technology in the NHL, however there needs to be greater insight on how the league ...
