Chapter 10BIRFing and CORSing of sport fans
Introduction
In the last two decades, team identification has been considered as one of most salient factors explaining spectators’ consumption of team sports. By definition, team identification refers to individuals’ psychological attachment to more successful teams (or psychological detachment from unsuccessful teams), and there has been a considerable record of empirical evidence for this notion in the context of sports. Research recognizes team identification as a key antecedent in the process of producing highly committed and loyal fans (e.g., Bee & Havitz, 2010). Fans’ loyalty to the team is also one of the most important ...
