Marathon Race

Staying in the Game—At a High Cost

In the autumn of 2020, second waves of COVID-19 outbreaks swept the globe and prompted frequent restrictions on meetings, travel, and facilities. Sports leaders were compelled to pace themselves for a long distance run to be able to resume full operations with full spectator stands and a return to profitability in the future. In most cases, the most ambitious goal they could envision was to maintain a foundation of broadcast partners, fan supporter groups, and dedicated staff to be able to keep athletes competitive and rebuild when opportunities emerged in the future. The year ahead began to look like a marathon race where simply crossing the finish line would be celebrated as a success. ...

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