October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Research tools for understanding sports consumers
After completing this chapter, you should be able to:
• Discuss the importance of marketing research to sports marketers.
• Explain the fundamental process for conducting sports marketing research.
• Identify the various research design types.
• Describe the process for questionnaire development.
• Understand how to prepare an effective research report.
As the following RailCats, Scarborough Sports Marketing, Sponsorship Research and Strategy (SRS), IEG, Taylor (NASCAR), ESPN, and sponsorship ROI studies illustrate, marketing research is a fundamental tool for understanding and ultimately satisfying customers’ needs. As described in Chapter 1, one way of demonstrating ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.