Understanding spectators as consumers

After completing this chapter, you should be able to:

•  Understand the similarities and differences between spectator and participant markets.

•  Describe the eight basic fan motivation factors.

•  Explain how game attractiveness, economic factors, and competitive factors relate to game attendance.

•  Describe the demographic profile of spectators and explain the changing role of women as spectators.

•  Understand the relationship between stadium factors and game attendance.

•  Discuss the components of the sportscape model.

•  Describe the multiple values of sport to the community.

•  Explain sport involvement from a spectator’s perspective.

•  Discuss ...

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