CHAPTER

5

Understanding spectators as consumers

After completing this chapter, you should be able to:

  Understand the similarities and differences between spectator and participant markets.

  Describe the eight basic fan motivation factors.

  Explain how game attractiveness, economic factors, and competitive factors relate to game attendance.

  Describe the demographic profile of spectators and explain the changing role of women as spectators.

  Understand the relationship between stadium factors and game attendance.

  Discuss the components of the sportscape model.

  Describe the multiple values of sport to the community.

  Explain sport involvement from a spectator’s perspective.

  Discuss the model of fan identification. ...

Get Sports Marketing, 5th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.