Understanding spectators as consumers
After completing this chapter, you should be able to:
â¢Â Â Understand the similarities and differences between spectator and participant markets.
â¢Â Â Describe the eight basic fan motivation factors.
â¢Â Â Explain how game attractiveness, economic factors, and competitive factors relate to game attendance.
â¢Â Â Describe the demographic profile of spectators and explain the changing role of women as spectators.
â¢Â Â Understand the relationship between stadium factors and game attendance.
â¢Â Â Discuss the components of the sportscape model.
â¢Â Â Describe the multiple values of sport to the community.
â¢Â Â Explain sport involvement from a spectatorâs perspective.
â¢Â Â Discuss ...
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