October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Understanding spectators as consumers
After completing this chapter, you should be able to:
• Understand the similarities and differences between spectator and participant markets.
• Describe the eight basic fan motivation factors.
• Explain how game attractiveness, economic factors, and competitive factors relate to game attendance.
• Describe the demographic profile of spectators and explain the changing role of women as spectators.
• Understand the relationship between stadium factors and game attendance.
• Discuss the components of the sportscape model.
• Describe the multiple values of sport to the community.
• Explain sport involvement from a spectator’s perspective.
• Discuss the model of fan identification. ...
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