October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Sports product concepts
After completing this chapter, you should be able to:
• Define sports products and differentiate between goods and services.
• Explain how sports products and services are categorized.
• Define branding and discuss the guidelines for choosing an effective brand name.
• Discuss the branding process in detail.
• Examine the advantages and disadvantages of licensing from the perspective of the licensee and licensor.
• Identify the dimensions of service quality and goods quality.
• Define product design and explain how product design is related to product quality.
Think about attending a Major League Baseball game at Wrigley Field in Chicago. Inside the stadium you find vendors selling game programs, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.