October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Managing sports products
After completing this chapter, you should be able to:
• Describe the characteristics of new products from an organizational and consumer perspective.
• Explain the various stages of the new product development process.
• Discuss the phases of the product life cycle and explain how the product life cycle influences marketing strategy.
• Determine the factors that will lead to new product success.
• Discuss the diffusion of innovations and the various types of adopters.
The article on Nike Fuel Bands provides an interesting illustration of a new sports product that is taking off in the North American market. There is obviously nothing new about fitness, or even wristbands, but when combined they ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.