October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Promotion concepts
After completing this chapter, you should be able to:
• Identify the promotion mix tools.
• Describe the elements of the communication process.
• Understand the promotion planning model.
• Compare the advantages and disadvantages of the various promotional mix tools.
• Understand the importance of integrated marketing communication to sports marketers.
Just ask anyone the first thing that comes to mind when they think of sports marketing, and they are likely to say advertisements produced by corporations such as Nike, Gatorade, and Anheuser Busch or events such as the Super Bowl, the Masters, Daytona 500, and March Madness. Many of these advertisers utilize star athletes to endorse their products. Sports ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.