October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Sponsorship programs
After completing this chapter, you should be able to:
• Comment on the growing importance of sports sponsorships as a promotion mix element.
• Design a sponsorship program.
• Understand the major sponsorship objectives.
• Provide examples of the various costs of sponsorship.
• Identify the levels of the sports event pyramid.
• Evaluate the effectiveness of sponsorship programs.
SCHEURING SPEED SPORTS ANNOUNCES PARTNERSHIP WITH FORD MOTOR COMPANY
AURORA, Minn (July 24, 2013) Professional Snocross racing team Scheuring Speed Sports announced today a new partnership with Ford Motor Company to promote the best-selling Ford F-Series Trucks.
“I am extremely proud to partner with Ford,” said team owner ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.