October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Pricing concepts and strategies
After completing this chapter, you should be able to:
• Explain the relationship among price, value, and benefits.
• Understand the relationship between price and the other marketing mix elements.
• Describe how costs and organizational objectives affect pricing decisions.
• Explain how the competitive environment influences pricing decisions.
• Describe how and when price adjustments should be made in the final stage of pricing.
If you were an executive of a sports franchise, what price would you charge your fans? What factors would you consider when making your pricing decision in a continually changing marketing environment? How would you estimate the demand for tickets? Will the financial ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.