October 2014
Beginner
672 pages
25h 39m
English
Content preview from Sports Marketing, 5th Edition
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Implementing and controlling the strategic sports marketing process
After completing this chapter, you should be able to:
• Describe how the implementation phase of the strategic sports marketing process “fits” with the planning phase.
• Explain the organizational design elements that affect the implementation phase.
• Identify the general competencies and the most important skills that effective sports marketing managers possess.
• Describe the basic characteristics of total quality marketing (TQM) programs and how TQM might be implemented in sports organizations.
• Identify some of the guidelines for designing reward systems.
• Define strategic control and how the control phase of the strategic sports marketing process ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.