8 Production

So far, we've concentrated on the end result of sports media content—the finished story or presentation. But putting together that content requires a tremendous amount of time, energy, and resources. There are two main parts to the sports media production process: getting the individual stories ready for presentation and producing live sports events.

Daily Sports Production


New technology has vastly improved the production process for both print and broadcast. Most of us have seen the old-time movies of the newspaper office, where copy boys take the finished story from the reporter's typewriter and run it down to layout. In those days, the newspaper had to be put together by hand and then sent to the printing press. When ...

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