Our online lives have long left data traces, and the adoption of smartphones, wearables, smart speakers, smart doorbells, and smart everything else has expanded the range of data-collection devices. The early practice of data science on exhaust data—data generated as the by-product of operations—primed the operational use of data. But we can now craft data assets that move beyond exhaust data to unlock an entire suite of new opportunities—new business models, new value propositions, and new methods of strengthening customer relationships.
In this edition of Spotlight on Data, Friederike Schüür and Jen van der Meer present an approach to data strategy that goes beyond the mere operational use of data. You'll learn how our current thinking about data strategy—about everything from technology to people and process recommendations—must be reconfigured to move toward data as an asset: a strategy that accelerates and compounds and a set of smart choices that unlocks more value over time.
O’Reilly Spotlight explores emerging business and technology topics and ideas through a series of one-hour interactive events. In live conversations, participants share their questions and ideas while hearing the experts’ unique perspectives, insights, fears, and predictions for the future.
In every edition of Spotlight on Data, you’ll learn about, discuss, and debate the tools, techniques, questions, and quandaries in the world of data. You’ll discover how successful companies leverage data effectively and how you can follow their lead to transform your organization and prepare for the Next Economy.