Chapter 5. Customer Feedback System (CFS)

Lots of e-Commerce systems allow users to post their feedback on certain products, businesses or services for marketing and production purposes. Nowadays, many blogs and sites offer a feedback system in order to give insights to the business owners and their marketing teams on how to improve their business, products and/or overall customer experience.

Some feedback management services like www.surveymonkey.com offer survey forms to clients, not only to get feedback but also suggestions and recommendations. Some are in forums formats such as TripAdvisor, Reddit, and Travelocity, which provide an excellent user experience just gathering feedback on delicacies, hotels, restaurants, places and parks. Other ...

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