Preface

sprout, vb.: to spring up; to send out new growth

Why a book relating sales success to gardening?

Because we believe that there is more than one way to look at the challenge of getting the most out of your sales career. Our book offers a new way of looking at sales that you’re not likely to have encountered.

We have had the privilege of building sales careers that have been fun as well as profitable. We’ve also enjoyed working with thousands of successful salespeople in all different stages of their careers, and we’ve learned a lot from them in the process. Through the sales professionals we’ve met, we’ve become aware of the importance of two themes in particular: the stages of career satisfaction, or happiness, with what they have accomplished; ...

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