Video description
Explore the fundamentals of SQL and Microsoft SQL Server and understand their role in the world of marketing and digital analytics
About This Video
- Familiarize yourself with Microsoft SQL Server database fundamentals
- Gain the confidence to write flawless SQL queries
- Discover how to import and export data from SQL Server
In Detail
This video course will teach you how to extract data on your own and will give you the confidence to use SQL with Microsoft SQL Server to pull data for conducting marketing analysis without relying on anyone.
The course begins with a brief introduction to SQL Server and its architecture and shows you how to install Microsoft SQL Server on your machine. Next, you’ll walk through the process of finding data in the database, learn how to use SQL queries, join multiple tables, and aggregate the data. As you advance, you’ll grasp the techniques used to manipulate data such as combining multiple columns and string values, extracting characters from strings, and finding the length of a string. Toward the end, you’ll wrap up key SQL statements for inserting data in a table, updating records, and deleting records from a table, and get an overview of joins.
By the end of this course, you’ll be well-versed with the basics of SQL and be ready to use Microsoft SQL Server to add, extract, and manipulate data for making profitable marketing decisions.
Table of contents
- Chapter 1 : Introduction
-
Chapter 2 : Finding Data in the Database
- SQL Query to Select Data from a Table
- Selecting Top N records
- Narrowing Down the Result Set with the WHERE Clause
- Pattern Matching Using LIKE in the WHERE Clause
- Specifying Multiple Values from a Column Using IN in the WHERE Clause
- Sorting the Result Set
- Selecting a Unique Result Set
- Joining Multiple Tables to Get the Desired Result Set
- Using Aliases in SQL
- Aggregating the Data in SQL - COUNT, MIN, and MAX
- Aggregating the Data in SQL - SUM and AVG
- Identifying Null Values Using an Aggregate function
- Using Aggregate Functions in the WHERE Clause
- Chapter 3 : Manipulating Data Using the SELECT Statement
- Chapter 4 : Other Key SQL Statements
- Chapter 5 : Conclusion
Product information
- Title: SQL for Beginners with Microsoft SQL Server Database
- Author(s):
- Release date: October 2020
- Publisher(s): Packt Publishing
- ISBN: 9781800569096
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