Squarespace 6 For Dummies

Chapter 2

Getting Ready to Build Your Website

In This Chapter

Setting goals for your website

Planning website functionality

Figuring out what type of website you need

Creating a website requires some upfront work and forethought. Think about the content you want to put on your site pages, focus that content to engage your desired target audience, and decide on the type of website you want to build. Having a plan of attack for building your site will help you think through all the important decisions you need to make to build your site quickly and efficiently.

In this chapter, you walk through all the core topics you need to think about to prepare for building your site.

Setting Goals

How do you start creating your website? Most likely, you already know the topic or topics you want to present on your site. Next, you need to do the following:

1. Define your audience

2. Focus your message

3. Create an outline

4. Find a style

5. Establish the project’s timeline

6. Add (and update) your content

7. Maintain the website

Defining your target audience

Whether you’re an artist creating a website to promote your work, a business owner looking to reach people across the web, or a parent ...