CHAPTER 1
From Lifespan to Healthspan
Population aging, fueled by declining birth rates and increases in life expectancy, is a megatrend that will continue in the United States and many other countries for the next several decades.1 The doubling of lifespans in the past century and a half is one of the most remarkable success stories in human history. Over half of children now being born are expected to live to age one hundred and beyond. Every business needs to develop its strategy for the opportunities presented by the new longevity.
Understanding the opportunity in front of you with the market of older adults begins with a deeper understanding of the demographic shift underway and the first mindset shift it requires, from thinking about lifespan ...
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