Stage (Not Age)

CHAPTER 2

Many Ages, Many Stages

With longer lifespans and healthspans, so-called old people can’t be lumped together as one demographic. The vocabulary we use to describe older adults was based on age and is no longer accurate or relevant. Here, I develop a new vocabulary to frame an understanding of the diverse lives of older people. By resetting our language, we will understand the longevity market better and overcome persistent ageism traps.

Consider these three people:

Eduardo has just completed his tenth Grand Prix race in Monaco. He loves to race cars, rides an electric bicycle to work every day, and runs the business he started in his late twenties. He recently completed a year-long university program for professionals who want to recharge ...