CHAPTER 4
Finding Your Longevity Opportunity
The longevity market will touch virtually every domain of products and services, including education, fintech, fashion and clothing, food and nutrition, leisure, travel, entertainment, housing, caregiving, and much more. These are all enormous markets, each with many subdomains. More product domains and subdomains are being identified each year with the emergence of such new technologies and innovations as intergenerational housing, digital literacy, and telehealth. Every company will need to develop a strategy based on domains and subdomains to address the new and growing market opportunities.
Recently, at one of the largest annual health-care conferences, a financial services company held a reception ...
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