Stage (Not Age)

CHAPTER 7

The Entrepreneur’s Opportunities

Venture capital and entrepreneurship has long skewed young. Young investors target young innovators with young companies that have ideas for products that serve, for the most part, young people. But the money and talent in the venture capital ecosystem has a huge opportunity in the surging longevity economy. Already, some venture capital is flowing toward this market and industry heavyweights are getting involved, shifting dollars to support ideas that support older adults’ wants and needs. The entrepreneurial ecosystem will also benefit from supporting and fostering older adults in a new stage of their lives. These people want to be entrepreneurs, so-called olderpreneurs, and bring deep experience ...