CHAPTER 7

The Principles of Engagement

Projects can no longer choose if they want to engage with stakeholders or not, the only decision they need to take is when and how to engage.

The Stakeholder Process Revisited

In this book, we have shown numerous examples of how neglecting stakeholders, even those with an apparently weak voice, can prove disastrous for a project.

Stakeholders have a right to contribute to and shape the direction and conduct of projects. They expect to be consulted, and they expect that their input will be considered in ethically and socially responsible ways. To achieve this, the project must include processes that enable stakeholders to communicate and feel their voices are being heard. The project is ultimately responsible ...

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