CHAPTER 4

Understanding My Stakeholders

Stakeholder analysis is an essential input to planning and structuring the engagement of stakeholders before, during, and after the project completes. How we gather and analyze stakeholder information is, once again, context-sensitive (Figure 4.1).

During the initiation and analysis stages, three questions must be answered:

Who are they? This information is documented in the project plan or communications plan. It will include data such as name and job title, group name, group representative—everything needed by the project to know how to recognize and make contact with the group or individual.

What to expect of them? For role-based stakeholders, this is related to their role. Still, as we saw in earlier ...

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