Chapter 1. Introduction to Key Principles

In this chapter, we explain what we mean by “stand back and deliver” by first presenting some situations that may seem alarmingly familiar to you. We then cover some of our core concepts and beliefs that underlie the tools we recommend you implement to get your organization going in the right direction.

What Could Go Wrong?

Have you ever done things by the book, but the book was out of print? Such was the case for a large, successful product company. This company had developed what it considered to be a revolutionary new product. With its heavy engineering background, the company did product development by the book—the way it had worked many times before.

Through its research and development activities, ...

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