1. Get Personal with Your Brand

Identifying your brand, its purpose, and the attributes that make it your own.

Your personal brand is the past, present, and future idea of you. Intangible and ever-present, it encompasses the sum of your parts: your values, interests, skills, personality, behavior, and style. It is what people think, feel, and say about you when you are not in the room and what you believe about yourself.

Some people have a fairly good understanding of who they are, but communicating one’s self to others can be challenging. Taking an active role in defining your personal brand empowers you to take control of what you project to others: who you are, what you want, and why an employer should hire you.

Before you can reveal and unleash ...

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