2. Develop Your Brand Story

Finding key insights and forming the core of your brand and visual identity.

Now that you’ve collected lots of useful information about the characteristics, skills, personality, and style that comprise your true and authentic self, it’s time to interpret the data and identify key insights that will define your brand. Analyzing your answers, as well as how they compare and contrast with answers that others have provided, will help you articulate who you are in a way that resonates and connects with your audience. A thorough understanding of who you are and how others see you is the foundation on which you’ll build a meaningful, appropriate, and memorable brand.

Look for Insights

An insight is the capacity to gain a ...

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