Chapter Twenty-Seven
Web Your Movie
OVERVIEW
Tailor your movie to the web’s narrow bandwidth and low resolution – and make sure it makes the most of the smallest screen.
Everything looks different on the web. What started as just another way to show movies has become the default way to see anything. It does this at a cost – what you see looks pretty bad because the data that makes up the movie is reduced massively. Colors are dull or too garish, the image jerks and details are lost.
But if you think about all this in advance then you can turn in a movie that sidesteps these problems and looks better than anyone else’s online. Shoot for the web, not against it, and your movie will somehow look more professional. It will stand out ...
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