CHAPTER 8Stand Out Presence
Your brand’s social presence is both the first and ongoing impression of your brand online. It incorporates your brand persona, the overall look and feel of your social destinations, the content you provide, and the engagement you offer. It is, simply stated, the overall experience your brand offers to your audience on the social web.
Your social presence cannot be understated: It can literally make or break your company’s success in social marketing. How you structure and manage this presence will define how your audience views you and the type of engagement you will receive.
TRIPADVISOR: A STAND OUT SOCIAL PRESENCE
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